USE META ADS TO
SELL TICKETS
META ADS, BUILT
FOR TICKET SALES
Admission Avenue is a marketing agency that specialises in using Facebook and Instagram advertising to sell tickets.
Meta ads are the strongest tool a promoter has, but the platform is built for products, not live events. Every campaign we run has pixel tracking and optimisation built in, finding the people most likely to buy across the Feed, Stories and Reels.
THE ADMISSION AVENUE
DIFFERENCE
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Boosting a post tells Meta that your objective is getting people to simply engage with a post or clicking a link. You want people to take action on a website as a result of seeing an ad. Our campaigns target people with this known behaviour utilising tracking pixel integration and the correct campaign types.
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Meta ads are not effective unless they utilise the Meta pixel. This piece of code sends data from a website back to Meta for higher performing campaigns, remarketing activities and data analysis. Pixels can be integrated into third-party sites like TicketSearch or Ticketek, but usually a client-owned landing page becomes the key component between ad and ticket website.
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An ad shouldn't feel like an ad. A square image in stories or reels, a landscape video in the newsfeed or an ad that has so much text the user has to tap ‘…see more’ are all signs an ad hasn't been optimised to fit the placement it's being displayed in. Our campaigns are optimised for each placement to ensure maximum impact and engagement in the valuable moment you have with your audience when your ad is served.
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Big numbers about reach, impressions, frequency and clicks are impressive, but your priority as a promoter is selling tickets. Our campaigns are constantly measured against ticket sales to generate cost-per-ticket and forecast figures to ensure campaigns are making an impact.
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Your campaigns are activated and managed within your own Meta Ads Manager. You can review the amount spent on campaigns plus metrics like reach, impressions, frequency and clicks anytime, as well as start or stop campaigns if you need to do so. It also means you can move agencies and retain valuable data from previous campaigns.
YOUR PARTNER IN
TICKET SALES
Agency founder Liam Cooper is also a theatre promoter and entertainer with his hit piano-man show King of the Keys. He lives and breathes live entertainment from booking to settlement and understands the pressures from on-sale to sold-out.
Admission Avenue campaigns have a direct focus on ticket sales. The priority of every campaign is to understand the impact of advertising spend on movement to generate cost-per-ticket and forecast figures to help achieve your sales goals.
WALL OF
FAME
Admission Avenue has managed META AD campaigns for hundreds of artists, celebrities and shows.
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SPELLBOUND
Client • Base Entertainment
Project • Australian Tour
Dates • February - June 2025
Venues • Regal Theatre (Perth), Athenaeum Theatre (Melbourne), The Star Gold Coast +62 more -
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DICK & ANGEL STRAWBRIDGE
Client • Fane Australia
Project • Dick & Angel’s Forever Home
Dates • July 2025
Venues • Festival Theatre (Adelaide), Hamer Hall (Melbourne), State Theatre (Sydney) +4 more -
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FANNY LUMSDEN
Client • Fanny Lumsden
Project • Story Club Tour
Dates • October - November 2024
Venues • Robertson Public House, Barn On The Ridge (Milton), Tallagandra Hill Winery (Gundaroo) +10 more -
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NIGELLA LAWSON
Client • Fane Australia
Project • An Evening With Nigella Lawson
Dates • March 2024
Venues • QPAC Brisbane, Her Majesty's Theatre (Adelaide), Perth Concert Hall -
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GUENTHER STEINER
Client • Fane Australia
Project • Guenther Steiner: Unfiltered LIVE
Dates • March 2025
Venues • Civic Theatre (Newcastle), QPAC Brisbane, Adelaide Convention Centre +4 more -
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CELTIC ILLUSION
Client • Base Entertainment
Project • Australia & New Zealand Tour
Dates • July - November 2024
Venues • Darling Harbour Theatre ICC Sydney, Sir Robert Helpmann Theatre (Mt Gambier), Palais Theatre (St Kilda) +78 more -
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JAMEELA JAMIL
Client • Fane Australia
Project • In Conversation with Jameela Jamil
Dates • April 2025
Venues • State Theatre (Sydney), QPAC Brisbane, Hamer Hall (Melbourne) -
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HENRY WINKLER
Client • Fane Australia
Project • The Fonz & Beyond
Dates • February 2024
Venues • Sydney Town Hall, Perth Concert Hall, Canberra Theatre Centre +3 more -
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GEORGIA MOONEY
Client • Georgia Mooney
Project • Full Of Moon Tour
Dates • October 2024
Venues • The Pig and Whistle (Mornington Peninsula), Frank’s Wild Years (Thirroul), The Junk Bar (Brisbane) +1 more -
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COLIN BUCHANAN
Client • Colin Buchanan
Project • Memory Town Tour
Dates • August 2024
Venues • The Bowery Kitchen and Bar (Katoomba), The Beer Shed (Campbelltown), Dubbo RSL Memorial Club +1 more -
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FANNY LUMSDEN
Client • Fanny Lumsden
Project • UK & Ireland Tour
Dates • July - August 2024
Venues • The Lexington (London), Night & Day Cafe (Manchester), Balquhidder Village Hall +9 more -
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DAMI IM
Client • ArtizanX
Project • Christmas Songbook Tour
Dates • December 2024
Venues • J Theatre (Noosa), Brisbane Powerhouse, Geelong Arts Centre +2 more -
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FELICITY URQUHART & JOSH CUNNINGHAM
Client • Felicity Urquhart & Josh Cunningham
Project • Birdsong Tour
Dates • October 2023 - February 2025
Venues • Smith's Alternative (Canberra), Wilder Tasmania (Gowrie Park), Palais-Hepburn (Hepburn Springs) +28 more -
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BALLROOM BLITZ
Client • Base Entertainment
Project • New Zealand Tour
Dates • May - June 2024
Venues • The Opera House (Wellington), The Regent on Broadway (Palmerston North), James Hay Theatre (Christchurch) +10 more -
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JESSICA MAUBOY
Client • ArtizanX
Project • Yours Forever Tour
Dates • September 2024
Venues • The Palms at Crown (Melbourne) -
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FANNY LUMSDEN
Client • Fanny Lumsden
Project • Country Halls Tour
Dates • 2021 - 2024
Venues • Robertson School of Arts, Leichhardt Town Hall, Kangaroo Valley Community Hall +45 more -
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FANNY LUMSDEN
Client • Fanny Lumsden
Project • Hey Dawn Tour
Dates • July - September 2023
Venues • Factory Theatre (Sydney), Tamworth Town Hall, Wagga Wagga Civic Theatre +19 more -
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CELTICA
Client • Base Entertainment
Project • New Zealand Tour
Dates • August - September 2023
Venues • Bruce Mason Centre (Auckland), Napier Municipal Theatre, Ashburton Trust Event Centre +12 more -
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DYLAN WRIGHT
Client • ArtizanX
Project • Those September Nights Tour
Dates • September 2024
Venues • Factory Theatre (Sydney), Princess Theatre (Brisbane), Thornbury Theatre (Melbourne) +1 more -
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FRAN LEBOWITZ
Client • Fane Australia
Project • An Evening With Fran Lebowitz
Dates • February 2024
Venues • QPAC Brisbane, Perth Concert Hall, Hamer Hall (Melbourne) -
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SOWETO GOSPEL CHOIR
Client • Andrew Kay & Associates
Project • Australian Tour
Dates • August - November 2023
Venues • Perth Concert Hall, Sydney Opera House, Melbourne Recital Centre +51 more -
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SPIDER-VERSE IN CONCERT
Client • By Day
Project • Australian Premiere
Dates • October 2023
Venues • Melbourne Convention & Exhibition Centre -
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TIMOTHY JAMES BOWEN
Client • Timothy James Bowen
Project • Sing Tour
Dates • June - August 2023
Venues • Chapel Off Chapel (Melbourne), Camelot Lounge (Sydney), Brass Monkey (Sydney) +3 more -
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VAN GOGH ALIVE
Client • Grande Experiences
Project • Australian Tour
Dates • June 2021 - December 2022
Venues • Northshore Brisbane, Foreshore Park (Newcastle), The Entertainment Quarter (Sydney) +3 more -
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WORLD OF MUSICALS
Client • RKTZ Touring
Project • New Zealand Tour
Dates • November - December 2022
Venues • Bruce Mason Centre (Auckland), Napier Municipal Theatre, Regent Theatre (Dunedin) +18 more -
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HEDLEY THOMAS
Client • Fane Australia
Project • The Teacher’s Pet Live
Tour • October 2023
Venues • Canberra Theatre Centre, The Capitol @ RMIT (Melbourne), Brisbane Powerhouse -
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OPERATION OUCH
Client • Andrew Kay & Associates
Project • Australian Tour
Dates • January 2023
Venues • Bunjil Place (Narre Warren), Ulumbarra Theatre (Bendigo), Empire Theatre (Toowoomba) +10 more -
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LIAM COOPER'S KING OF THE KEYS
Client • Sent By Mail
Project • Liam Cooper’s King of the Keys
Dates • April - September 2024
Venues • The Art House (Wyong), Illawarra Performing Arts Centre (Wollongong), Bay Pavilions (Batemans Bay) +3 more -
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THE BIG BUBBLE SHOW
Client • Base Entertainment
Project • The Big Bubble Show
Dates • April 2025
Venues • Her Majesty’s Theatre (Adelaide)
ON STAGE AT SEA
THE PODCAST
Step into the world of cruise ship entertainment with On Stage At Sea, the podcast that sails into the fascinating lives of guest entertainers on cruise ships.
Hosted by Admission Avenue’s Liam Cooper, each episode dives deep into the stories of vocalists, musicians, comedians, magicians and other talented performers who bring joy to every voyage.
PRAISE FOR
ADMISSION AVENUE
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“Liam, I can’t thank you enough. There is so much risk in live entertainment, but I always know that our ticket sales are safe and successful in your hands! ”
Anthony Street, Base Entertainment
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“Liam’s expertise and understanding of the music, touring and entertainment business gives him a deep understanding of what we are trying to achieve.”
Tatiana Marchant, Estellar PR
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“Since working with Liam we have seen much stronger conversions on ad campaigns, plus a significant uplift in engagement across Adam & Dami’s socials.”
Ken Outch, ArtizanX
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“Liam always makes every dollar I spend on Meta count and reach the right people who are actually interested in coming to my shows.”
Fanny Lumsden, Country/Folk Superstar
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“Liam turned the daunting task of selling tickets into a process that was a joy. His flexibility, attitude and insight are such valuable tools for this industry.”
Timothy James Bowen, Singer/Songwriter
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“Engaging Liam’s services for Meta ads has been one of the best decisions I’ve made for the touring division of the company.”
Karen-Lee Herrmann-Smith,
Entertainment Consulting
