WE ARE
SPECIALISTS
IN DIGITAL TICKET MARKETING

USE SOCIAL MEDIA ADS
TO SELL TICKETS

Admission Avenue is a social media advertising agency that specialises in ticket marketing and understands your priorities as a promoter.

Social media ads require less upfront commitment and are more flexible than traditional forms of marketing. They are the best way to communicate the experience of your event and the only way to engage and build community online.

THE ADMISSION AVENUE
DIFFERENCE

  • Boosting a post tells the social media platform that your objective is getting people to like, comment or share a post, or simply click a link. You want people to take action on a website as a result of seeing an ad. Our campaigns target people with this known behaviour utilising tracking pixel integration and the correct campaign types.

  • Social media ads are not effective unless they utilise a tracking pixel. This piece of code sends data from a website back to the social media platform for higher performing campaigns and remarketing activities. Pixels can be integrated into third-party sites like TicketSearch or Ticketek, but usually a client-owned landing page is required as part of a person's journey to the ticketing website.

  • As much as possible, an ad shouldn't feel like an ad. A square image in stories or reels, a landscape video in the newsfeed or an ad that has so much text the user has to tap ‘…see more’ are all signs an ad hasn't been optimised to fit the placement it's being displayed in. Our campaigns are optimised for each placement to ensure maximum impact and engagement in the valuable moment you have with your audience when your ad is served.

  • Big numbers about reach, impressions, frequency and clicks are impressive, but your priority as a producer or promoter is selling tickets. Our campaigns are constantly measured against ticket sales to generate cost-per-ticket and forecast figures to ensure campaigns are making an impact.

  • Your social media ads are activated and managed within an ads manager account that you own and have access to 24/7. You can review the amount spent on campaigns plus metrics like reach, impressions, frequency and clicks anytime, as well as start or stop campaigns if you need to do so.

YOUR PARTNER IN
TICKET SALES

Agency founder Liam Cooper is also a theatre promoter and entertainer with his hit piano-man show King of the Keys. He lives and breathes live theatre from booking to settlement and understands the pressures from on-sale to sold-out.

Admission Avenue campaigns have a direct focus on ticket sales. The priority of every campaign is to understand the impact of advertising spend on movement to generate cost-per-ticket and forecast figures to help achieve your sales goals.

WALL OF
FAME

Admission Avenue has managed social media campaigns for hundreds of artists, celebrities and shows.

  • FANNY LUMSDEN

    Client • Fanny Lumsden
    Project • Story Club Tour
    Dates • October - November 2024
    Venues • Robertson Public House, Barn On The Ridge (Milton), Tallagandra Hill Winery (Gundaroo) +10 more

  • GEORGIA MOONEY

    Client • Georgia Mooney
    Project • Full Of Moon Tour
    Dates • October 2024
    Venues • The Pig and Whistle (Mornington Peninsula), Frank’s Wild Years (Thirroul), The Junk Bar (Brisbane) +1 more

  • COLIN BUCHANAN

    Client • Colin Buchanan
    Project • Memory Town Tour
    Dates • August 2024
    Venues • The Bowery Kitchen and Bar (Katoomba), The Beer Shed (Campbelltown), Dubbo RSL Memorial Club +1 more

  • FANNY LUMSDEN

    Client • Fanny Lumsden
    Project • UK & Ireland Tour
    Dates • July - August 2024
    Venues • The Lexington (London), Night & Day Cafe (Manchester), Balquhidder Village Hall +9 more

  • CELTIC ILLUSION

    Client • Base Entertainment
    Project • Australia & New Zealand Tour
    Dates • July - November 2024
    Venues • Darling Harbour Theatre ICC Sydney, Sir Robert Helpmann Theatre, Palais Theatre +78 more

  • DAMI IM

    Client • ArtizanX
    Project • Christmas Songbook Tour
    Dates • December 2024
    Venues • J Theatre, Brisbane Powerhouse, Geelong Arts Centre +2 more

  • FELICITY URQUHART & JOSH CUNNINGHAM

    Client • Felicity Urquhart & Josh Cunningham
    Project • Birdsong Tour
    Dates • October 2023 - June 2024
    Venues • Smith's Alternative, Wilder Tasmania, Palais-Hepburn +28 more

  • BALLROOM BLITZ

    Client • Base Entertainment
    Project • New Zealand Tour
    Dates • May - June 2024
    Venues • The Opera House, The Regent on Broadway, James Hay Theatre +10 more

  • JESSICA MAUBOY

    Client • ArtizanX
    Project • Yours Forever Tour
    Dates • September 2024
    Venues • The Palms at Crown

  • FANNY LUMSDEN

    Client • Fanny Lumsden
    Project • Country Halls Tour
    Dates • 2021 - 2024
    Venues • Robertson School of Arts, Leichhardt Town Hall, Kangaroo Valley Community Hall +45 more

  • HENRY WINKLER

    Client • Fane Australia
    Project • The Fonz & Beyond
    Dates • February 2024
    Venues • Sydney Town Hall, Perth Concert Hall, Canberra Theatre Centre +3 more

  • FANNY LUMSDEN

    Client • Fanny Lumsden
    Project     • Hey Dawn Tour
    Dates • July - September 2023
    Venues • Factory Theatre, Tamworth Town Hall, Wagga Wagga Civic Theatre +19 more

  • NIGELLA LAWSON

    Client • Fane Australia
    Project • An Evening With Nigella Lawson
    Dates • March 2024
    Venues • Queensland Performing Arts Centre, Her Majesty's Theatre, Perth Concert Hall

  • CELTICA

    Client • Base Entertainment
    Project • New Zealand Tour
    Dates • August - September 2023
    Venues • Bruce Mason Centre, Napier Municipal Theatre, Ashburton Trust Event Centre +12 more

  • COLIN BUCHANAN

    Client • Colin Buchanan
    Project • Colin Buchanan’s Big Christmas Party
    Dates • December 2023
    Venues • Wesley Conference Centre, NewHope Baptist Church, Riverlife Baptist Church +8 more

  • DYLAN WRIGHT

    Client • ArtizanX
    Project • Those September Nights Tour
    Dates • September 2024
    Venues • Factory Theatre, Princess Theatre, Thornbury Theatre +1 more

  • FRAN LEBOWITZ

    Client • Fane Australia
    Project • An Evening With Fran Lebowitz
    Dates • February 2024
    Venues • Queensland Performing Arts Centre, Perth Concert Hall, Arts Centre Melbourne

  • SOWETO GOSPEL CHOIR

    Client • Andrew Kay & Associates
    Project • Australian Tour
    Dates • August - November 2023
    Venues • Perth Concert Hall, Sydney Opera House, Melbourne Recital Centre +51 more

  • SPIDER-VERSE IN CONCERT

    Client • By Day
    Project • Australian Premiere
    Dates • October 2023
    Venues • Melbourne Convention & Exhibition Centre

  • TIMOTHY JAMES BOWEN

    Client • Timothy James Bowen
    Project • Sing Tour
    Dates • June - August 2023
    Venues • Chapel Off Chapel, Camelot Lounge, Brass Monkey +3 more

  • VAN GOGH ALIVE

    Client • Grande Experiences
    Project • Australian Tour
    Dates • June 2021 - December 2022
    Venues • Northshore Brisbane, Foreshore Park Newcastle, The Entertainment Quarter Sydney +3 more

  • WORLD OF MUSICALS

    Client • RKTZ Touring
    Project • New Zealand Tour
    Dates • November - December 2022
    Venues • Bruce Mason Centre, Napier Municipal Theatre, Regent Theatre +18 more

  • DAMI IM

    Client • ArtizanX
    Project • In Between Tour
    Dates • July 2023
    Venues • Chapel Off Chapel, Sydney Opera House Studio, Avoca Beach Theatre +2 more

  • DAMI IM

    Client • ArtizanX
    Project • Piano, Songs & Stories Tour
    Dates • July - August 2021
    Venues • Paranaple Arts Centre, Blue Mountains Theatre, Brunswick Ballroom +11 more

  • TOMMY FLEMING

    Client • Entertainment Consulting
    Project • Australian Tour
    Dates • October - November 2023
    Venues • Live n Cookin' @ Lizotte's, South Sydney Juniors, The Palms at Crown +17 more

  • HEDLEY THOMAS

    Client • Fane Australia
    Project • The Teacher’s Pet Live
    Tour • October 2023
    Venues • Canberra Theatre Centre, The Capitol, Brisbane Powerhouse

  • FELICITY URQUHART & JOSH CUNNINGHAM

    Client • Felicity Urquhart & Josh Cunningham
    Project • Wanna Go There Tour
    Dates • October 2023 - June 2024
    Venues • Avoca Beach Theatre, Tallagandra Hill Winery, The Heritage Hotel +1 more

  • OPERATION OUCH

    Client • Andrew Kay & Associates
    Project • Australian Tour
    Dates • January 2023
    Venues • Bunjil Place, Ulumbarra Theatre, Empire Theatre +10 more

  • SPELLBOUND

    Client • Base Entertainment
    Project • Australian Tour
    Dates • January - May 2024
    Venues • Cairns Performing Arts Centre, Home Of The Arts (HOTA), Frankston Arts Centre +22 more

ON STAGE AT SEA
THE PODCAST

Step into the world of cruise ship entertainment with On Stage At Sea, the podcast that sails into the fascinating lives of guest entertainers on cruise ships.

Hosted by Admission Avenue’s Liam Cooper, each episode dives deep into the stories of vocalists, musicians, comedians, magicians and other talented performers who bring joy to every voyage.

ADMISSION AVENUE
NEWSROOM

  • FANNY'S DEBUT UK & IRELAND TOUR A SELLOUT SUCCESS

    JUNE 2023 • Off the back of Fanny Lumsden’s debut performance at Glastonbury Festival, she and the band hit the UK and Ireland for shows in Kinsale, Ballydehob, Clonakilty and London. Social media advertising helped sell tickets to all shows and selling out both Kinsale and London.

    Fanny says: “I asked the Irish crowd if they knew about us before the show and so many of them said that they saw the ads, thought that it looked great, bought tickets and now are fans! Very successful all round!”

  • ALL SHOWS ON DAMI IM'S 'IN BETWEEN' TOUR SELL OUT

    JULY 2023 • Social media advertising was a key component in selling out Dami Im’s 5-show tour in support of her EP, In Between. Campaigns at announce and on-sale helped amplify organic social media and other PR activity, then a reactivation of these campaigns closer to show dates ensured each one of them sold out.

  • NZ THEATRE TOUR GOES SOCIAL, CANCELS $80K TV CAMPAIGN

    JULY 2023 • Producers of the Irish dance sensation Celtica cancelled an $80,000 TV campaign planned to support their 14-date tour of New Zealand. The impact of early social media advertising on ticket sales across all venues rendered the TV campaign unnecessary.

  • 30,000 SEATS SOLD ON CELTIC ILLUSION'S AUSTRALIAN TOUR

    MAY 2023 • Base Entertainment’s Celtic Illusion visited over 60 venues across Australia on their 2023 national tour. Admission Avenue managed a total social media advertising spend of almost $220,000, generating over 30,000 ticket sales while campaigns were active.

    Anthony says: “I can’t thank you enough. I absolutely love working with you, you’re incredibly helpful and I have full faith in you - and that’s very important to me as you know. A lot of my money is being risked and I fully trust leaving ticket sales in your hands.”

  • VAN GOGH COMES ALIVE WITH AUSTRALIAN NATIONAL TOUR

    OCTOBER 2021 • Admission Avenue is proud to have managed social media advertising campaigns for all Australian seasons of Grande Experiences’ immersive event Van Gogh Alive. Tracking pixel integration with Ticketek allowed detailed reporting on the exact number and dollar value of purchases generated as a result of advertising campaigns, data which is usually difficult to obtain in ticket marketing activities.

PRAISE FOR
ADMISSION AVENUE

  • “Liam, I can’t thank you enough. There is so much risk in live entertainment, but I always know that our ticket sales are safe and successful in your hands! ”

    Anthony Street, Base Entertainment

  • “Since working with Liam we have seen much stronger conversions on ad campaigns, plus a significant uplift in engagement across Adam & Dami’s socials.”

    Ken Outch, ArtizanX

  • “Liam always makes every dollar I spend on social media ads count and reach the right people who are actually interested in coming to my shows.”

    Fanny Lumsden, Country/Folk Superstar

  • “Liam turned the daunting task of selling tickets into a process that was a joy. His flexibility, attitude and insight are such valuable tools for this industry.”

    Timothy James Bowen, Singer/Songwriter

  • “Engaging Liam’s services for social media ads has been one of the best decisions I’ve made for the touring division of the company.”

    Karen-Lee Herrmann-Smith,
    Entertainment Consulting

  • “Liam’s expertise and understanding of the music, touring and entertainment business gives him a deep understanding of what we are trying to achieve.”

    Tatiana Marchant, Estellar PR

LET’S TALK
PRICING